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manager, marketing

Title posted on indeed.com - Marketing Manager

Posted on June 19, 2025 by Employer details Safety Services Nova Scotia

Job details

*Halifax, NS* *Permanent* *Non-profit, Marketing, Safety-Internal Staff Opportunity/External posting* SSNS is thrilled to be seeking an experienced *Marketing Manager* to join our dedicated and growing team in Halifax, Nova Scotia. At SSNS, we are committed to building a safer Nova Scotia for everyone. For over 50 years, Safety Services Nova Scotia has been a leading not-for-profit organization dedicated to preventing injuries and saving lives across our province. We provide *sector-leading training*, education, and advocacy in crucial areas such as Road Safety, Occupational Safety, and Community Safety. Our mission is to empower individuals and organizations with the knowledge and skills to identify hazards, mitigate risks, and foster a culture of safety, ultimately creating healthier and more secure communities throughout Nova Scotia. Are you a passionate and driven marketer ready to build a brand that truly makes a difference in promoting safety and well-being? *Job Summary* Reporting to the President and CEO, the *Marketing Manager* will be instrumental in developing and executing innovative marketing strategies that elevate SSNS's brand awareness, drive participation in our programs and training, and align with our mission and values. This role demands a blend of strategic foresight and hands-on execution, overseeing all aspects of marketing, branding, and content creation across digital and traditional channels. This position is ideal for a creative, results-oriented professional who thrives in a collaborative and community-focused environment. The Marketing Manager will play a pivotal role in shaping SSNS's narrative and fostering meaningful engagement with our diverse stakeholders, from individuals and businesses to government partners and community groups. *Key Responsibilities* * Develop and execute impactful marketing strategies that enhance SSNS's brand presence, drive registration for our safety programs and training, and support overall organizational objectives. * Champion the SSNS brand by maintaining and evolving brand guidelines to ensure visual and messaging consistency across all channels and touchpoints. * Design and deliver high-quality, compelling content across digital platforms, print collateral, social media, and internal communications?capturing the essence of SSNS's mission and values. * Lead the creative development of marketing materials, including promotional assets, presentations, signage, and advertising, working hands-on or in collaboration with external designers and agencies. * Collaborate cross-functionally with internal teams, including program delivery, operations, and partnerships, to align marketing initiatives with organizational goals and support engagement efforts. * Manage marketing performance metrics and reporting, using data-driven insights to refine campaigns and communicate impact to executive stakeholders. * Oversee marketing budgets with a strategic mindset, ensuring smart allocation of resources and maximizing return on investment. * Coordinate timelines and project deliverables with vendors and contractors, ensuring excellence in execution across all marketing initiatives. *Market Intelligence and Strategic Insights* * Stay ahead of industry trends, competitor positioning, and client needs within the safety and training sectors. * Use data-driven insights to optimize content effectiveness and anticipate client challenges. * Explore innovative formats and technologies to enhance content delivery across all channels. *Training and Enablement* * Provide training and support to our sales team on effectively using content, tools, and articulating our value proposition. * Develop tools and resources to help the sales team tailor content and messaging for specific opportunities. * Foster a culture of continuous improvement and knowledge sharing across teams. *Marketing Campaign Support* * Assist in developing and executing local marketing campaigns aligned with busines